I interrupt the inexorable schedule of posts about riding in Europe (believe it or not there are two drafts of the Berlin post in my WordPress back-end system here, but neither are anywhere near finished) with some wonderful news.
Bike Bestie had a launch party last night. (Website design by Michael McMahon, photos by Nick O’Donnell and others, words by Emma with some contributions from me).
Which must mean that it is now in orbit.
Here is the video (shot and edited by the super-talented Thomas Day), which gives the vibe of what Bike Bestie is all about.
Couple of things that I like a lot about this video. The first is the subtle and gradual way that Thomas introduces Emma … just as a voiceover to start with, and with the workshop space and tools as the early ‘stars’, but then gradually we see her working on the bike.
And the second one is how the bike goes from basically just a frame to very nearly a completed bike which is ready to ride, in just a couple of minutes! Wow, that woman must know how to build a bike!
Emma has worked so hard to get to this point, and deserves immense congratulations. But mostly, it was just so much fun to be at the launch, with lots of Emma’s friends and family, to celebrate both her efforts in setting up Bike Bestie, and the support and collaborations involved in getting this far. A really great night, and thanks to all those who shared it!
So, do you have a bike in need of a tweak or a service? Or is there a custom bike build that is percolating in the back of your mind, but you’re not sure how to make it happen? Or are you a woman who wants to get out on your bike more often, but find your lack of skills (riding or mechanical) are holding you back?
I think you know who to contact!